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US Pet Nutraceuticals Market Size

The US pet nutraceuticals market is anticipated to experience growth over the forecast period, driven by increasing awareness among pet owners and a rising pet population. Nutraceuticals serve as essential dietary supplements for pets, although they currently represent a small fraction of the overall pet food market due to factors like cost and limited awareness. The dog segment currently leads the market, influenced by the high number of dogs in the country and the growing interest in products that enhance their health. Meanwhile, the cat segment is expected to grow rapidly, spurred by a rising cat population and health concerns. Other pets, such as birds and small mammals, also contribute to the market's expansion, as they require nutraceuticals to address health issues.

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Market Size of us pet nutraceuticals Industry

US Pet Nutraceuticals Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 1.99 Billion
svg icon Market Size (2029) USD 2.55 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 5.08 %
svg icon Fastest Growing by Pets Dogs
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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US Pet Nutraceuticals Market Analysis

The US Pet Nutraceuticals Market size is estimated at USD 1.99 billion in 2024, and is expected to reach USD 2.55 billion by 2029, growing at a CAGR of 5.08% during the forecast period (2024-2029).

1.99 Billion

Market Size in 2024 (USD)

2.55 Billion

Market Size in 2029 (USD)

2.00 %

CAGR (2017-2023)

5.08 %

CAGR (2024-2029)

Largest Market by Sub product

26.13 %

value share, Vitamins and Minerals, 2022

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Rising pet health concerns have boosted the demand for vitamins and minerals in the country, as these supplements help promote metabolism and immunity in pets.

Largest Market by Animal

60.71 %

value share, Dogs, 2022

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The presence of a large dog population compared to other pets and increasing usage of specialized diets, such as vitamins and minerals and probiotics, in dog food have boosted the segment.

Fastest-growing Market by Sub product

5.82 %

Projected CAGR, Vitamins and Minerals, 2023-2029

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Rising pet populations and the segment's ability to regulate pet body functions and increase resistance to diseases are likely to bolster its demand during the forecast period.

Fastest-growing Market by Animal

5.77 %

Projected CAGR, Dogs, 2023-2029

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The rising number of dog owners and growing awareness among pet owners to provide their pets with functional ingredient diets are the factors driving the market in the country.

Leading Market Player

23.31 %

market share, Nestle (Purina), 2022

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Nestle (Purina) is the market leader, as the company is focused on innovating new specific pet health products and expanding its manufacturing facilities in the country.

Dogs hold the largest share of the US pet nutraceuticals market due to their higher population

  • Nutraceuticals are an important source of nutrition for pets. They are intended to work as supplements and ensure the nutritional completeness of the diet in pets. Nutraceuticals accounted for only 2.8% of the US pet food market in 2022, primarily due to a lack of awareness among many pet owners and the relatively higher cost compared to traditional pet food.
  • The dog segment held a dominant position in the US pet nutraceuticals market, reaching a value of USD 1.10 billion in 2022, attributed to the high population of dogs in the country (about 33.6% of the total pet population). The segment's market value grew by approximately 10.3% between 2017 and 2021, primarily driven by a rising number of pet owners who are seeking ways to improve the health and well-being of their dogs through nutraceutical products.
  • The cats segment is projected to be one of the fastest-growing segments in the United States, with a CAGR of 3.4% during the forecast period. This growth is likely to be driven by the increasing cat population, which grew by 14.8% between 2017 and 2022, the rising incidence of health issues in cats, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
  • The other pets include birds, small mammals, and rodents. These animals also have significant requirements for nutraceuticals to prevent potential health problems. The other pets segment was valued at USD 200.2 million in 2022.
  • The increasing awareness among pet owners and the growing population of pets in the country are expected to drive the US pet nutraceuticals market in the coming years.
US Pet Nutraceuticals Market

US Pet Nutraceuticals Industry Segmentation

Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • Nutraceuticals are an important source of nutrition for pets. They are intended to work as supplements and ensure the nutritional completeness of the diet in pets. Nutraceuticals accounted for only 2.8% of the US pet food market in 2022, primarily due to a lack of awareness among many pet owners and the relatively higher cost compared to traditional pet food.
  • The dog segment held a dominant position in the US pet nutraceuticals market, reaching a value of USD 1.10 billion in 2022, attributed to the high population of dogs in the country (about 33.6% of the total pet population). The segment's market value grew by approximately 10.3% between 2017 and 2021, primarily driven by a rising number of pet owners who are seeking ways to improve the health and well-being of their dogs through nutraceutical products.
  • The cats segment is projected to be one of the fastest-growing segments in the United States, with a CAGR of 3.4% during the forecast period. This growth is likely to be driven by the increasing cat population, which grew by 14.8% between 2017 and 2022, the rising incidence of health issues in cats, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
  • The other pets include birds, small mammals, and rodents. These animals also have significant requirements for nutraceuticals to prevent potential health problems. The other pets segment was valued at USD 200.2 million in 2022.
  • The increasing awareness among pet owners and the growing population of pets in the country are expected to drive the US pet nutraceuticals market in the coming years.
Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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US Pet Nutraceuticals Market Size Summary

The US pet nutraceuticals market is experiencing a steady growth trajectory, driven by increasing awareness among pet owners and a rising pet population. Nutraceuticals, which serve as dietary supplements to ensure nutritional completeness, currently represent a small fraction of the overall pet food market. The dog segment dominates the market, reflecting the large dog population in the country, while the cat segment is anticipated to be one of the fastest-growing due to the increasing cat population and the rising incidence of health issues among cats. The market is also seeing significant interest in nutraceuticals for other pets, including birds and small mammals, as pet owners seek to prevent health problems and enhance the well-being of their animals.

The market's expansion is further supported by the growing trend of pet humanization, where pets are increasingly treated as family members, leading to higher expenditure on pet health and wellness products. The rise in online shopping for pet nutraceuticals, accelerated by the pandemic, has also contributed to market growth. Major players in the industry, such as ADM, Mars Incorporated, and Nestle (Purina), are actively expanding their product offerings and distribution channels to meet the demand for high-quality pet supplements. The market is moderately consolidated, with a few key companies holding a significant share, and ongoing innovations and partnerships are expected to drive further growth in the coming years.

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US Pet Nutraceuticals Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Milk Bioactives

      2. 1.1.2 Omega-3 Fatty Acids

      3. 1.1.3 Probiotics

      4. 1.1.4 Proteins and Peptides

      5. 1.1.5 Vitamins and Minerals

      6. 1.1.6 Other Nutraceuticals

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

US Pet Nutraceuticals Market Size FAQs

The US Pet Nutraceuticals Market size is expected to reach USD 1.99 billion in 2024 and grow at a CAGR of 5.08% to reach USD 2.55 billion by 2029.

In 2024, the US Pet Nutraceuticals Market size is expected to reach USD 1.99 billion.

US Pet Nutraceuticals Market Report Snapshots

US Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

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