Market Trends of Wireless Router Industry
This section covers the major market trends shaping the Wireless Router Market according to our research experts:
The Residential Sector is Expected to Record Significant Adoption
The demand for the internet among various households has been increasing with the increase in connected devices. According to Ericsson Mobility Report 2021, by the end of 2026, the company estimates 3.5 billion 5G subscriptions globally, accounting for around 40% of all mobile subscriptions. Such developments are expected to rapidly increase the number of connected devices in residential environments.
A majority of households are being transformed into smart homes that require the internet to facilitate many functions. The advent of smart TVs, and smart speakers, such as Amazon Echo and Google Home, boosted the growth of the wireless router market.
Further, with local schools moving to remote learning and more parents working from home due to COVID-19 concerns, internet providers have noticed a shift in usage. Internet providers are aiming to capitalize on this opportunity.
In September 2022, ExpressVPN launched its first router, Aircove, with a built-in VPN and Wi-Fi 6 consumer router. The router offers users easier home-wide privacy protection. Aircove's coverage range is up to 1,600 square feet, and its onboard VPN allows unlimited simultaneous connections. The device permits to speed-up of 600 Mbps for 2.4GHz bands and 1,200 Mbps for 5GHz.
The United States in North America is Expected to Hold Major Share
Globally, the United States is one of the most mature markets for fixed broadband internet connections. According to ITU, In 2021, approximately 90% of individuals in the United States had internet access. The United States is one of the biggest online markets in the world. Such a huge population using the internet is expected to boost the demand for wireless routers in the United States over the forecast period.
The presence of major technological giants, such as Cisco, D-Link, and TP-Link, coupled with the high adoption of technological trends in the country, boosts the market for wireless routers. Moreover, the fixed broadband market is mature. It is nearing saturation, with more than three out of every four US households expected to have a fixed broadband connection over the forecast period.
In February 2022, D-Link announced the launch of an AI-powered Wi-Fi router, the Eagle Pro AI series, to boost internet speed. It includes R15 EAGLE PRO AI AX1500 Smart Router, M15-2PK, and M15-3PK EAGLE PRO AI AX1500 Mesh Systems, and E15 AX1500 Mesh Range Extender.
Consumer demand for fixed broadband access is expected to record sluggish growth. However, due to the impact of mobile broadband services, the market is expected to witness growth over the forecast period, resulting in more than 3.3 million fixed broadband subscriptions. Furthermore, the increasing adoption of smart homes, with 30 million US households already being smart homes, is also favoring the conditions for wireless routers.
