Market Share of Personal Lubricants Industry
The personal lubricants market is moderately competitive and consists of several major players. Few prominent players dominate the market and apply various strategies, like extensive branding and partnerships with e-commerce stores. Other manufacturers are launching a new range of premium products adding flavors and nutritional values to enhance the ease and comfort of sexual activity to consolidate their market positions. Some companies dominating the market are Durex Inc., BioFilm Inc., Church & Dwight Co. Inc., LifeStyles Healthcare Pte Ltd, and Reckitt Benckiser Group PLC.
Personal Lubricants Market Leaders
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LifeStyles Healthcare Pte Ltd
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Reckitt Benckiser Group plc
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BioFilm Inc
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Church & Dwight Co. Inc.
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Durex Inc.
*Disclaimer: Major Players sorted in no particular order
