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Personal Lubricants Market Analysis

The Personal Lubricants Market size is estimated at USD 1.31 billion in 2024, and is expected to reach USD 1.82 billion by 2029, growing at a CAGR of 6.77% during the forecast period (2024-2029).

The COVID-19 pandemic impacted the personal lubricants market. The lockdown measures taken by the government to avoid the spread of the virus reduced the manufacturing capacity of the companies, which impacted the demand for sexual health wellness products. However, resuming manufacturing activities post-pandemic and increased sexual health awareness among the population to use personal lubricants is expected to increase the demand for personal lubricants, fueling the market's growth.

The rise in the geriatric women population, increased life expectancy, early product launches in developed economies, and the growing prevalence of vaginal dryness and erectile dysfunction are expected to drive the market's growth.

The increasing prevalence of vaginal dryness, along with the rising elderly women population, is expected to drive the market's growth. For instance, a study published in IJRCOG in February 2021 stated that the prevalence of menopausal symptoms among women in Northern India was vaginal dryness (80%), followed by vaginal itching (76%). The aging and menopause stage in females reduces the estrogen level, which helps maintain vaginal lubrication, and increases the chances of developing vaginal dryness. Thus, the high number of vaginal dryness cases among women is expected to increase the demand for water-based lubricants such as Astroglide, eros aqua, and others, thereby propelling the demand for personal lubricants.

The prevalence of erectile dysfunction in men increases with age, as aging is frequently accompanied by several biological disorders, such as cardiovascular disease, diabetes mellitus, hyperlipidemia, and hypertension, that can impair erectile function. For instance, a cross-sectional study conducted from April 10 to May 20, 2021, published in the International Journal of Hypertension in November 2021, showed that men living with hypertension in Kenya had the highest prevalence of erectile dysfunction (94.5%), followed by Spain (71%), Israel (67%), Qatar (66.2%), Thailand (56.2%), Nigeria (65.8%), and Bangladesh (61.3%).

According to the same source, the prevalence of ED in Thailand was 56.2%, followed by Cameroon at 50.6%, Egypt at 43.2%, and Greece at 35.2%. Thus, the high burden of ED among the population suffering from hypertension is anticipated to increase the demand for gels or creams that helps increase the production of the testosterone hormone and improves penis functionality, thereby propelling the demand for personal lubricants.

An article published in the JFMPC in March 2021 observed that the prevalence of ED in men aged between 25-70 years was 19% and in men aged 50 years or above was 25%. As per the same source, 322 million men are expected to suffer from erectile dysfunction worldwide and 200 million in Asia in 2025. Thus, the expected increase in the number of people suffering from ED is anticipated to increase the opportunities for companies to manufacture effective gels, creams, and lubricants for treating ED, which is expected to augment the market's growth over the forecast period.

However, the lack of awareness and proper care among elderly patients and the high cost of products in emerging economies are expected to hinder the market's growth over the forecast period.

Personal Lubricants Industry Segmentation

As per the scope of the report, personal lubricants, also referred to as sexual lube or lubes, are applied on the penis, vagina, anus, and sex toys to enhance sexual pleasure by helping penetration. They are available as liquid and gels that act as lubricants, especially to relieve pain and reduce friction during sexual intercourse and masturbation.

The personal lubricants market is segmented by product type (water-based, silicone-based, oil-based, and hybrid type), distribution channel (retail stores and e-commerce), and geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers the value (in USD million) for the above segments.