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USA Digestive Supplements Market Analysis

The United States digestive supplements market is projected to grow at a CAGR of 7.02% during the forecast period (2022-2027).

As an impact of COVID-19, the market has witnessed a surge in demand for products that provide digestive and immune health, which may positively impact the market. The market is witnessing a significant number of new product launches to cater to the growing demand. For instance, in May 2020, FRISKA LLC, a health and wellness brand, introduced ten dietary supplements focused on improving gut health.

The high prevalence of gastrointestinal problems, such as heartburn, constipation, and diarrhea, resulted in an increasing number of consumers seeking digestive supplements regularly. The paradigm shift toward preventive digestive health management practices, amid the rising healthcare costs and the growing burden of lifestyle diseases, is the major factor driving the digestive health supplements market in the country.

Probiotics are the driving force within the booming digestive health supplement category, followed by enzymes. People of all age groups are consuming probiotics and enzymes. However, the major consumption is observed among millennials due to the growing awareness regarding health and wellness through multi-channel publicity, which has influenced their consumption pattern to a large extent.

USA Digestive Supplements Industry Segmentation

Digestive dietary supplements are additional nutrition consumers add to their diet to lower their digestion problems and improve their gut health. These supplements primarily function by helping the body to break down carbohydrates, fats, and proteins, resulting in better absorption of nutrients and digestion of food. The United States digestive supplements market is segmented by product type, distribution channel, and form. Based on product type, the market is segmented into probiotics, prebiotics, enzymes, human milk oligosaccharides, and other types. By distribution channel, the market is segmented into grocery retailers, pharmacies/drugstores, online retailing, and other distribution channels. Based on form, the market is segmented into powdered supplements, tablets and capsules, and other forms. For each segment, market sizing and forecasts have been done on the basis of value (USD million).