Market Trends of United States Digestive Supplement Industry
This section covers the major market trends shaping the US Digestive Supplement Market according to our research experts:
Rising Consumer Awareness about Gut Health
Growing consumer awareness regarding gut health is anticipated to propel the demand for the digestive health supplements market, particularly the probiotic or prebiotic segments. In recent years, key players are also actively offering prebiotic and probiotic supplements, as maintenance of a healthy gut is increasingly becoming significant among American consumers. Further, more consumers are accepting the role of digestive health in physical health, weight management, and maintaining energy levels, which is likely to boost the demand for prebiotics in the coming years.
Pharmacies and Drugstores hold a Prominent Share
Consumers tend to opt for pharmacies and drug stores as the preferred sales channels for health-based products, including digestive supplements. Consumers consider drug stores and pharmacies highly reliable for supplements and other probiotic products. Thereby, manufacturers are widely focusing on making their products available in leading pharmacies/drug stores such as CVS Pharmacy, Walgreens, etc., to reach a more extensive consumer base. Furthermore, to gain consumers' trust, CVS Pharmacy launched a 'Tested to Be Trusted' program, under which about 1,400 products, across 11 categories, including probiotic supplements, went through testing to verify the labeled ingredients.
